Why You Need To Make Use Of Live Chat Software
Your website is gradually falling prey to the competition. If things keep up the way they’ve been going you could possibly be losing money by year’s end. It is frustrating; you were one of the very first sites providing the kind of services you offer and now you are losing ground to these Johnny-come-latelys. You’re still ranking high for the important keywords that you’ve staked out and your traffic has not yet dropped as dramatically as your sales have. Your competition only bothered to crawl into the market after you demonstrated how it could be done profitably and now they’re stealing bread from your table. But how are they doing it? There’s not one of them that has the experience that you do and none of them offer services that compare well to what you’re offering. Perhaps it’s time you considered putting in live chat software on your site and offering live customer support.
## The most bothersome of these recent competitors has something of that nature on his site. The simple truth is he isn’t selling anything that I don’t sell and honestly he’s nowhere near as credible.
That just goes to demonstrate the power of live chat. What his site has over yours is that his visitors are able to chat live with an operator and have his questions answered. The problem is that his visitors were likely also your visitors. People who are ready to buy want to have any question answered immediately so they can move on with their purchase. It’s not enough to have an email address if your competitor has a chat option.
## But I provide a better service, with superior options. I’ve got three times the experience ,an extensive FAQ page, and a boatload of testimonials. Surely that must count for something.
Of course it does. It counts for a great deal as a matter of fact. It likely makes a big difference for just about every visitor of yours that proceeds to buy your service; but those are simply not the individuals you are interested in. You are mainly concerned with the increasing number of visitors who’re bouncing over to your competitors and getting their questions answered there.
## I don’t know if I can afford to overhaul my entire site to accommodate a chat system and even if I could I certainly can’t afford to hire people to sit on chat 24/7.
First of all there are several live chat software solutions on the market (Alive Chat is a popular one) that are simple to install without the need for any major site programming. Also, many of the sites that offer live chat packages can also provide operators who can man the chats. The rates are flexible and affordable and designed to cater to businesses of all sizes. Consider this, if your competitor can afford it on what he is stealing from your table, surely you can afford it on what’s left.
## But how can these hired chat operators be expected to handle my customers?
They’re trained chat operators. You said so yourself, your site has a comprehensive FAQ list. They can be armed with that plus whatever extra information you choose to give them. Live chat isn’t necessarily about giving your customers more information it’s more about the way your information is presented. A visitor who becomes engaged in a sales discussion online is far more likely to commit and convert.
If you are losing business to competitors whose one apparent edge is that they’ve got live chat software that allows them to better connect with their customers, then the solution is pretty straight forward; merely take that edge away by following suit.
Allow your customers the opportunity to chat live with customer service agents on your site through innovative and industry leading online chatting software. Visit WebsiteAlive.com to find out more.
Filed under Business by Claire Robinson on May 22nd, 2011.
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