Prepaid Legal leads can make the difference between being successful and total loss in your network marketing business. But, not all leads are created equal.
Whether you choose to buy leads or create your own, there are 3 main "archetypes" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If satisfied, they may be delicately introduced to your program with consistent success. But, they didn't start out with an interest in making income, and they're going to need a lot of education.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your duty will be to find the serious ones, allay their objections and guide them into your team.
3. Active network marketers. These prospects are already in an program, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've proven it with their wallet by becoming a member of a program.
The most qualified prepaid legal leads are those in the latter group: active multi-level marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making money with multi-level marketing. You won't hear them ask, "Is this one of those pyramid schemes?" and other such foolish questions. They're through that; they know better.
They also understand the industry better than someone who's never been in multi-level marketing. So, once they sign up to your team and get up to speed, they'll yield results much quicker (and with less coaching) than the average person.
Lastly, they likely know other active MLMers: their sponsor, front line, and even cross-line people they befriended at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your group.
They're in an opportunity, though, and not necessarily looking to embark upon something else. It's your job to gently, and with utmost care, pique their curiosity without setting off any trip wires.
The best way to do this is to lead with an offer that benefits them in their existing opportunity... something not even related to your program. Something generic, like marketing tools or education.
Earn their trust, and make evident your value to them by showing them how to move forward with their existing business. Show them that, unlike their existing advisor, you are training them things that work. But make it understood that the only people who get your true focus are the people contributing to your financial success.
At that point, joining your organization will be the next logical action.
In conclusion, you can target potential customers, you can target opportunity seekers, or you can go after active MLMers. Of the three, active network marketers have the maximum potential to explode your team with the least effort. Focus your energies there, and your income will be transformed.
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